Media technologies are changing our world. Programming, signal and image processing, international networks, computer graphics and game design, and multimedia system management are just some of the technologies which you will learn about on the BEng Digital Media Technology programme. Students of digital media technology will become engineers with an understanding of hardware and software systems and how this knowledge can be applied creatively in the media and the arts.

Studying this programme will give you:

• a fundamental understanding of electronic engineering and computer science with emphasis on digital media technology
• great potential to aid society and improve people’s quality of life.

Graduates of this programme, as with all XJTLU undergraduate programmes, will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

An MSc multimedia communication programme leading to a University of Liverpool degree is available as an extension course for the BEng Digital Media Technology programme.

The Department of Electrical and Electronic Engineering is committed to research and teaching excellence. Our highly qualified academic staff includes full professors, associate professors and lecturers.

We aim to develop graduates who are competent in the fundamentals of electrical and electronic engineering with wider transferable skills in communication, team-working, organisational awareness and project management. Our students are able to meet the needs of a wide spectrum of employers both within and outside the specialised sector.

Additionally, the department is actively engaged in research activities and our academic staff are recognised in a number of research areas. Our strong research background has a positive impact on the quality of teaching – our students are exposed to the latest cutting-edge knowledge.

The digital media industries are growing rapidly so there is enormous demand for creative and skilled engineers in internet development, the games industry and information systems management.

By the time you graduate from BEng Digital Media Technology, you will:

• have a broad understanding of the hardware and software that support the digital media industries
• appreciate the way hardware and software can be used creatively within the media industries
• be able to use your knowledge and skills in the development of new and imaginative digital media projects

Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

• C and Java programming
• Digital electronics I
• Electronic circuits, transistors and amplifiers
• Electrical circuits
• Data structures
• Visual literacy and videography
• Algorithmic foundations and problem solving
• Human-centric computing

Year Three

• Electronic circuits and systems
• Digital electronics II
• Continuous and discrete time signals and systems
• Internet principles
• Computer graphics
• Analogue and digital communications
• Microprocessor systems
• Industrial awareness and group project
• Advanced object-orientated programming
• Artificial intelligence

Year Four

• Mobile computing
• Multimedia information retrieval and technology
• Multimedia security systems
• Principles of computer games design
• Embedded computer systems
• Image processing
• Final year project.

Choose one from the following:

• E-commerce technologies
• Signal processing and digital filtering