Online
Event Ended

Tue, April, 28 8:00 pm

Introduction to Social Media Marketing in China

Alex Duncan, Co-Founder of KAWO.com

Details

In the country where Facebook, Twitter, Google, Youtube & Instagram are blocked, how do companies reach their audience?

Alex Duncan is the Co-founder of KAWO a leading social media management platform that is used by some of the world’s best-known brands to reach their followers in China.

Originally from England, Alex has lived in China for 14 years and seen first hand the incredible growth and transformation of the digital landscape in China. Being a China veteran and tech expert, he is also the instructor of Udacity’s course on WeChat Miniprogram development. He combines deep technical insight with an easy to understand teaching style.

In this 45min webinar he will cover:
1. Quick History of Social Media in China
2. The Key Platforms for Brands

  • WeChat
  • Weibo
  • Douyin
  • Zhihu
  • Xiaohongshu
  • Toutiao

3. Online Video Platforms
4. 8 Challenges for Brands in China
5. Questions & Answers

Online Info Session Details

  • Date: Tuesday, 28th April 2020
  • Speaker: Alex Duncan, Co-Founder of KAWO.com
  • Time: 8:00 pm to 9:00 pm (Beijing time GMT+8)​
  • Location: Online (Link will be sent through email before the event)​

You can register here.


More than connecting people, these social media networks are centers of innovation and e-commerce. They are also used for information dissemination, featuring timely videos, news and other services.

Although highly popular in China, little is known about these platforms in the west and with Twitter, Facebook and YouTube blocked in the country, how does the social media landscape work in China?

If you’re curious to know, Alex Duncan from KAWO is inviting you to join his FREE online info about social media in China.

About the Speaker

Alex Duncan
Co-founder and Product Lead at KAWO

Leads the small and growing team at KAWO with a mission to help global brands to be loved on social media in China. KAWO is a four-year-old venture-backed WeChat and Weibo management platform headquartered in Shanghai, China.

Four years ago, Alex co-founded KAWO and for the first 18 months lead the design and wrote all the frontend code alongside Brian Van Damme. Now the team has grown and Alex acts as a product manager and evangelist for KAWO driving the growth of the company.

Register here!

Please fill out the form to complete your registration.

  • Name of company/university where you are currently working/studying
  • Please introduce yourself and let us know any questions for the speaker

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