Event Details

• Date: Friday, December 27, 2019
• Time: 14:00 – 16:00
• Location: 77 Xueyuan Road, Building B, F7 (学院路77号 黄龙万科中心B座7楼) Hangzhou, Zhejiang, China
• Agenda:

14:00 – 14:10
INTRO

14:10 – 14:25
WHERE WILL WECHAT GO IN 2020?
TOBY CLARKE

14:25 – 14:40
HOW CAN MARKETING RESHAPE SUPPLY & DEMAND?
图娅 THURAYA TALEB

14:40 – 15:00
EARN WITH MARKETING RESEARCH
ILLIA DANYLENKO

15:00 – 15:15
KOC’S VALUE AND ITS APPLICATION IN NEW RETAIL MARKETING
倪慧 TRACY NI

15:15 – 15:30
HOW AR EVOLVES MARKETING IN 5G ERA
HONG 洪叶 EFFIE

15:30 – 16:00
PANEL WITH OPEN Q&A
TOBY CLARKE•ILLIA DANYLENKO•HONG 洪叶 EFFIE•倪慧 TRACY NI•图娅 THURAYA TALEB

About the Marketing Trends for 2020 in Hangzhou

About Zhejiang University International Business School (ZIBS)

Headquartered in Yangtze River Delta, one of the world’s most dynamic regions, Zhejiang University International Business School (ZIBS) has a presence in global business hubs including Silicon Valley in the USA and London, UK.

ZIBS was launched in 2018 and has attracted talented leading international faculty. It is set to be a leading player in China and globally. ZIBS’ vision is to be a leading global ecosystem with business education as its core pillar. The university’s mission is to train business talents who are ready for the new global economic era, with a particular focus on new technologies, new economy and new finance.

About the iMBA Program at ZIBS

ZIBS cultivates senior managers and future leaders with global vision, social responsibility, and innovative entrepreneurship. The program ensures that students master solid foundational theories, effective leadership, interdisciplinary vision, and cross-cultural business skills which prepare them to face the challenges of an increasingly complex business environment.

Learn more about the iMBA program here.

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