Are you interested in pursuing a degree that combines academic excellence, practical skills, and global perspectives? If so, you might want to consider applying to one of the three new programs launched by BNU-HKBU United International College (UIC) in Zhuhai, China. UIC is a joint venture between Beijing Normal University and Hong Kong Baptist University, and it offers a unique liberal arts education that fosters creativity, innovation, and intercultural communication.

The three new programs are:

Bachelor of Business Administration (Honours) in Business Analytics (BUSA)

Learn how to make strategic business decisions using concepts in the science of management. This 4-year program aims to equip students with the knowledge and skills to analyze, visualize, and communicate business data effectively. You will learn how to use various tools and techniques, such as statistics, machine learning, data mining, and business intelligence, to solve real-world business problems and support decision-making. You will also be able to participate in internships, projects, and competitions with industry partners.

This course is suitable if you:

are interested in learning how to analyze, visualize, and communicate business data effectively
have a strong background and interest in mathematics, statistics, and computer science
want to apply various tools and techniques, such as statistics, machine learning, data mining, and business intelligence, to solve real-world business problems and support decision-making

Bachelor of Arts (Honours) in Digital Media Management (DMM)

This program focuses on the theory and practice of digital media marketing in the contemporary business environment. You will learn how to design, implement, and evaluate digital marketing strategies using various platforms and channels, such as websites, social media, mobile applications, and online advertising. You will also gain insights into consumer behavior, branding, content creation, and data analytics in the digital context. You will also get to work on real-life cases and projects with industry partners.

This course is suitable if you:

are interested in learning how to design, implement, and evaluate digital marketing strategies using various platforms and channels, such as websites, social media, mobile applications, and online advertising
have a creative mind and a passion for digital media
want to gain insights into consumer behavior, branding, content creation, and data analytics in the digital context

Bachelor of Social Sciences (Honours) in Digital Social Science (DSS)

This program explores the social implications and applications of digital technologies and data in various domains, such as politics, culture, education, health, and environment. You will learn how to use digital methods and tools, such as social network analysis, text analysis, geospatial analysis, and visualization, to conduct social research and address social issues. You will also develop critical thinking and ethical awareness about the opportunities and challenges of digital transformation for individuals and society.

This course is suitable if you:

are interested in exploring the social implications and applications of digital technologies and data in various domains, such as politics, culture, education, health, and environment
have curiosity and critical thinking about the opportunities and challenges of digital transformation for individuals and society
want to use digital methods and tools, such as social network analysis, text analysis, geospatial analysis, and visualization, to conduct social research and address social issues

About United International College (UIC)

United International College (UIC) was jointly founded by Beijing Normal University (BNU) and Hong Kong Baptist University (HKBU). Situated in Zhuai, the institution has a clear mission – to develop a liberal arts college dedicated to producing well-rounded global talents, and uphold academic meritocracy, language proficiency, national anchoring and international orientation.

Learn more about UIC through these articles:

These programs are open for applications for the 2024 academic year. Browse and apply to any of UIC’s programs through our platform, or book a free call to discuss your options with a Student Advisor.

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Kay M

Kay contributes to the Marketing team at China Admissions. A "third-culture kid" based in Thailand, she has had lifelong exposure to international communities and has worked with top global brands. Having studied abroad herself, she encourages young minds to invest in their self-development and foster an appreciation for new countries and cultures.