Bachelor’s in Business and Marketing

Introduction to the Program

Business and Marketing at NYU Shanghai is a four-year program for international students taught in English. The business program at NYU Shanghai is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum.

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About the Program

To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That, in turn, demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.

A successful business combines labor and capital to produce a good or service at a price and quality that customers want to purchase. In a complex business, different individuals often take responsibility for different aspects of that endeavor, such as operations management, marketing and sales, information systems management, and financial management. An effective business education should provide students with an overview of all these fields, together with an opportunity to explore some areas in greater depth.

Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. Within the major, students obtain:

• a deeper understanding of the modern global business environment and its economic structure;
• disciplinary skills in economics and statistics;
• a focused introduction to accounting, finance, marketing, operations, and organizational management.

The Business & Marketing major helps students develop knowledge and skills in marketing management, customer insights, brand management, pricing, and more.

Required Documents

You will need to provide the following:

• Results from standardized tests and/or national exams

  • The SAT Reasoning Test (essay test not required); or

  • The ACT (writing test not required); or

  • Three SAT Subject Test scores (one in literature or humanities, one in math or science, and one of your choosing); or

  • Three AP exam scores (one in literature or humanities, one in math or science, and one of your choosing); or

  • The International Baccalaureate Diploma; or

  • Three IB higher-level exam scores (if you are not an IB Diploma candidate); or

  • Results from a nationally accredited exam that is considered locally to signify the completion of secondary education, is administered independently of the student’s school and has been approved by the NYU Office of Undergraduate Admissions (the most up-to-date list of accepted examinations can be found here)

• The Common Application School Report and official high school transcript

• One teacher evaluation (students may submit an optional second teacher evaluation, but please submit no more than two)

• The Common Application Mid-Year Report (This should show your first-semester senior year grades. Have your counselor submit the report by March 1 through the Common Application.)

Application Deadline

January 1

Tuition Fees

The tuition fees are RMB300,000 per year. The total for the 4-year program is 1,200,000 RMB.

Application

To apply complete the application form and pay the application fee here. It takes approximately 4-6 weeks for your application to be processed and before an admissions decision is given. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.